Legal
Privacy policy
Last updated 8 November 2026
The short version: this site uses the Meta Pixel to measure our Facebook and Instagram ads. If you contact us, we only use your details to reply and talk about working together. We never sell your information or use it for marketing without asking.
Who we are
Growthline is an AI automation business based in Auckland, New Zealand, run by Kane McKenlay. In this policy, "we" and "us" mean Growthline. We handle personal information in line with the New Zealand Privacy Act 2020.
Questions about your information? Email kanemckenlay@growthline.online.
What we collect
- When you contact us through the form on this site or by email: your name, email address, business name if you give it, and whatever you write in your message.
- When you visit the site: our hosting provider, Netlify, automatically processes basic technical information such as your IP address, browser type and the pages you request. This is needed to deliver the site and protect it from abuse. We don't use it to identify you.
We don't use Google Analytics or any other analytics tools. The only tracking on this site is the Meta Pixel, explained below.
Meta Pixel and cookies
We use the Meta Pixel, a tool from Meta (the company behind Facebook and Instagram). It sets cookies and sends Meta information about your visit, such as the pages you view, your browser and device, your IP address, and whether you sent an enquiry. It does not send the contents of your enquiry.
We use this to measure how well our Facebook and Instagram ads work and to show our ads to people who have visited this site. Meta handles this information under its own privacy policy.
You can turn off ads based on your website activity in your Facebook or Instagram ad preferences, block cookies in your browser settings, or use a tracker blocker.
How we use it
- To reply to your enquiry and arrange your free audit.
- To prepare a quote or proposal if you ask for one.
- To keep a record of our conversation so we can follow up on what we discussed.
We won't add you to a mailing list or send you marketing without asking first, and we never sell your information.
Who can see it
Only Growthline can see your enquiry. We use a small number of service providers to run this site and our email:
- Netlify hosts this website and receives contact form submissions.
- Our email provider stores the messages we send and receive.
- Meta receives website visit information through the Meta Pixel, as described above.
These providers may store information on servers outside New Zealand, including in the United States. We use well-established providers with strong security, and they may only use your information to provide their service to us. We'll only share your information with anyone else if you ask us to or the law requires it.
How long we keep it
We keep enquiries only as long as we need them to respond and follow up. If an enquiry doesn't lead to work together, we delete it within 12 months. If you become a client, we keep records for as long as we need them to provide our services and meet our legal and tax obligations.
Keeping it safe
We take reasonable steps to protect your information from loss, misuse and unauthorised access. This site is only served over an encrypted connection (HTTPS), and access to enquiries is limited to the people at Growthline who need it.
If you become a client
The automations we build for clients may handle their own customers' information. How that information is handled is covered in our client agreement, not in this policy.
Your rights
Under the Privacy Act 2020, you can ask to see the personal information we hold about you and ask us to correct it. You can also ask us to delete it. Email kanemckenlay@growthline.online and we'll respond within 20 working days.
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You can also make a complaint to the Office of the Privacy Commissioner at privacy.org.nz.
Changes to this policy
If we change how we handle personal information, we'll update this page and the date at the top.